South Africa

Note: both of the following courses are associated with the study tour to South Africa

Globalization and Developing Countries (March 12-24, 2008)
Rakesh Sambharya (sambhary@camden.rutgers.edu)
Graduate and Undergraduate Management (620)

This course covers the nature and scope of globalization in the context of the developing country. It considers the economic, social, technological, and cultural aspects of globalization and their effects on South Africa and its companies and people. How, the course asks, do South African firms respond to globalization? The study tour will feature interaction with local companies and non-governmental organizations.

Global Marketing Analysis in a South African Context (March 12-24, 2008)
Carol Kaufman-Scarborough (ckaufman@camden.rutgers.edu)
Graduate and Undergraduate Marketing (630)
This course examines global marketing in the specific context of South Africa through key concepts, tools, and theory. Students will develop a foundation for considering history, culture, ethics, and the problem of sustainable growth. The development of products, their cultural adaptations, and their methods for retail distribution will be examined. In addition, students will consider the development of promotional materials appropriate for this diverse market. Finally, we will examine the marketing strategies of global firms who bring products to South African consumers.